@ Lukes | Press Reviews

This blog contains press articles that are related to Gilmore Girls and/or its cast members, published since the show first started airing in 2000. The articles are archived according to the date they were added to the blog. Their original publishing dates are posted in their titles.

Sunday, January 02, 2005

(2000) 'Gilmore Girls' is family and advertiser friendly

LOS ANGELES -- Here are key facts about the new TV series Gilmore Girls:

1) The hourlong comedy-drama about a single mom and her teen-age daughter is airing as part of an effort by major advertisers to create more family friendly shows.

2) It's on the youth-obsessed WB network, where people born before 1966 are as rare as denture adhesive ads.

Now here's the truth: Gilmore Girls is more than the sum of its parts. It's a fresh and disarming show that is (1) wholesome but not sanitized to the point of blandness; (2) a combination of youthful energy and mature smarts; and (3) funny without sitcom hokum.

While star-driven shows on the bigger networks grab the spotlight, this little gem (airing at 8 p.m. Thursdays on Channel 20) is worth a close look.

Still wary? Consider that Amy Sherman-Palladino, who dreamed up the series, named her company Dorothy Parker Drank Here Productions. Parker, the wickedly sophisticated writer, might well have gotten a kick out of Gilmore Girls.

Lauren Graham stars as Lorelai Gilmore, a 32-year-old managing a country inn and raising 16-year-old Rory (Alexis Bledel) in a picture-perfect Connecticut town. The pilot for Gilmore Girls was developed with a pool of funds contributed by major advertisers including Procter & Gamble, General Motors and Sears, who pronounced themselves tired of hawking products on sexy and violent network shows.

The advertisers approached all the broadcast networks with their concerns, striking a deal with WB after it offered the most specific plan. WB supervises script development and decides which, if any, go into production; the advertisers agreed to bankroll at least eight scripts, which generally cost between $60,000 and $90,000.

In other words, the sponsors pay but don't have a say in a show's content.

"One thing we told them early on is this has to remain totally network-controlled creatively," says Jamie Kellner, WB chief executive officer.

Gilmore Girls fits the advertisers' intent because it's about "families that work, about a love-filled household with a successful woman and a successful child," Kellner says.

http://www.detnews.com/2000/entertainment/0010/19/f05-136374.htm